Gold jewelleryis a wonderful investment, yes, but it carries a whole lot of risks with it. Anyone would agree with us when we say that 22 or 24 karat-gold jewellerymostly doesn’t see the light of day outside of weddings and similar occasions. Most Indian women today prefer keeping this jewellery safe in their bank lockers, thanks to the increasing threat of chain snatching and thefts.

Then, there are a whole lot of women who feel the bright yellow of gold jewellery doesn’t suit their skin colour. Working women do not find such jewellery a great option for office wear, either.
What’s more, 22- or 18-karat gold jewellery is very expensive, as we all know. It is tough to buy a solid piece of gold jewellery without burning a hole in one’s pocket.

These are the situations when 9-karat gold jewellery comes to the rescue. This kind of jewellery is fast becoming the preferred choice of Indian women, in cities and suburban areas alike, because it solves all of the above problems at one go. It is no wonder, therefore, that a number of jewellers have come up with collections of 14- and 18-karat gold jewellery, and are fast on the way to launching a 9-karat line as well.

We are here to tell you what exactly the term ‘9-karat gold’ means and why this kind of jewellery is fast rising in popularity.
What do you mean by 9-karat gold?

First of all, we must understand what ‘karat’ means. ‘Karat’ refers to the measurement of the purity of gold in a piece of jewellery, to make which it has been alloyed with other metals like silver or copper. 24-karat gold is gold of the highest level of purity, where no other metal has been mixed in. 18-karat gold is 18 parts gold out of the total 24, with the rest made up of other metals. Similarly, 14-karat and 9-karat gold is 14 parts and 9 parts gold respectively,out of the total 24.

The minimum karatage that a piece of jewellery needs to be considered as gold differs from one country to another. In the USA, this standard is 10 karat, with 14-karat jewellery being the most popular. 9 karat is the lowest permissible standard for gold in France, the UK, Austria, Ireland and Portugal, while it is 8 karat in Greece and Denmark. India does not have any such specified minimum acceptable karatage for gold but, as per a recent notification, only 22-, 18- and 14-karat will be certified as gold.

9-karat gold jewellery is believed to date back to the times of the World War 2, when the UK government allowed the creation of this lower karatage in order to keep up the production of wedding bands, which were classified as ‘essential items’ throughout the war.

How is 9-karat gold opening up a huge opportunity for customers who want affordable jewellery?
1. It is more durable
24-karat gold is pure gold, very soft for any jewellery to be made out of it.It definitely requires the addition of other metals.By this standard, 22-karat gold is a little less soft than 24-karat gold. 18-karat and 14-karat gold will be even less soft, while 9-karat gold will be the least soft. So, 9-karat gold jewellery will be relatively more durable,making it highly suitable for use in the long run. 9-karat gold rings are especially suited to people who do a lot of work with their hands – they will not wear out fast due to extensive use of the hands. Also, as compared to 18-karat or 22-karat jewellery, engraving details will also last longer on 9-karat gold jewellery.

2. It is more affordable
Considering that there is a relatively lesser amount of gold in 9-karat jewellery, it is less expensive than 18-karat or 22-karat gold jewellery. If you do not aim to buy gold for the purpose of investment, 9-karat jewellery would be a great choice.
The same designs of jewellery can be availed of in 9-karat gold at much lower prices, as compared to 22-karat or 18-karat gold.

3. It is the need of the hour
9-karat gold jewellery carries with it a relatively lesser degree of risk, as compared to 18- or 22-karat gold jewellery. 9-karat gold jewellery is available in very pretty, trendy designs at relatively lesser prices, and is, therefore, a great choice for work and travel wear. You can flaunt this kind of jewellery fearlessly!One can say 9-karat gold jewellery is the need of the hour, the solution to the woes of the modern Indian woman who would like to wear her jewellery without feeling threatened or attracting too much attention.

Moreover, 9-karat jewellery is your best bet if you are looking to buy a number of jewellery pieces that you can wear on a routine basis.

4. It is a greatsetting for affordable diamond jewellery
9-karat gold makes for a great setting for a diamond.It makes it possible for you to own a piece of diamond jewellery at a relatively affordable price.

5. There’s less bling
As we said earlier, there is a relatively lesser quantity of gold in 9-karat jewellery,which gives it less of a ‘golden’ (read yellow) look as compared to 22-karat gold. So, if bling is not your thing, 9-karat gold jewellery is a great option for you.
9-karat gold jewellery is a great option for work wear, for this reason too.

6. It is quite popular elsewhere….
... and it is not long beforethe trend starts picking up in India as well.
Contrary to what many people think, extended use does not cause 9-karat gold jewellery to tarnish or turn dark fast. 9-karat gold jewellery is actually very popular in the UK and Europe, where scores of people have been wearing it in the long run, without the jewellery tarnishing.

Thanks to the many benefits that 9-karat gold jewellery offers, it is not long before it starts becoming hugely popular in India, too. Would you like to get some for yourself and your family, too?